My journey in the fashion industry began in 1999, while I was studying fashion design in South Africa. By chance, I fell into fashion styling, discovering a deeper passion for this field. This realization led me to London in 2000, where I immersed myself in various creative realms of fashion, culminating in a short course in fashion journalism at Central St Martin’s in 2003.

Over the years, I've delved into numerous facets of the industry, including fashion styling, creative directing, fashion editing, personal styling & shopping, writing, marketing, trend forecasting, storyboarding, lecturing, and event organising. My bold and innovative approach to fashion allows me to bring clients' visions to life, and I thrive on the creative challenges this industry presents.

I am committed to continuous learning and growth within this ever-evolving field. My recent studies in Sustainability in Fashion at Copenhagen Business School are shaping my revolutionary approach to fashion systems.

Currently based in London, I split my time with seasonal visits to South Africa, working as a Creative Director & Stylist, Personal Stylist & Shopper. 

Specialties: Creative direction, Fashion styling, trend forecasting, visual merchandising, personal shopping and styling, storyboarding, fashion writing, and fashion editing.