Avron Leto is a commercial lifestyle and fashion photographer based in Cape Town, South

Africa. His preference for natural light and location shoots is evident in his body of work and

Avron cleverly enmeshes these aesthetics allowing all the most luminous elements to shine

in their own proverbial place in the sun. No stranger to the studio, Avron habitually begins his

in-studio process with a sense of the minimal and a subtle, clean visual aesthetic. These

aspects create the platform for the key element that is the guiding light across his work,

fashion and the place of style in the world (as envisaged by the artist).

Over a decade of retouching experience has afforded Avron a deep understanding of the full

production cycle cycle from taking the photo to production/publishing. Avron’s work ethic is

to grapple with any project with speed, quality and a determination to provide the best visual

solution to any brief, within budget and under pressure. Always striving to discover the

intersection between what is beautiful and what is captivating in a fashion-first world, Avron

has an uncanny ability to connect the visual dots and make any project shine.