Althea has been intricately involved across the fashion industry for over 15 years including a period living in the U.K. where she studied fashion at Central Saint Martins, worked in retail and as a fashion stylist. On returning to Cape Town she continued her career as fashion editor for one of South Africa's leading magazine publications.

Althea has focused on major fashion editorials, advertising campaigns, styled major Hollywood and local celebrities, worked on music videos, styled fashion shows and partnered with clients to assist them in their personal styling and corresponding confidence which is something she’s very passionate about. This was one of the key reasons she created The Style Directives in 2017, a stylishly curated discovery app which gives ordinary people, with an "eye for style" the opportunity to earn an income and to empower themselves.